Reinventing the Spritz

‘Britain’s No.1 Non-Alcoholic Drink’ - 2020 Great British Food Awards.

We caught up with Founder of Wilfred’s - Chris Wilfred Hughes and we felt extremely cool scientist vibes! If you haven’t come across Wilfred’s yet, just look at those colours - our mouths are watering.

So, back to the scientist thing... Chris was telling us that more of his friends didn’t drink. He told us stories of how he would love to make drinks at home using different ingredients and combinations, trialing them on his inner circle.

At one point, Chris remembers having 25 homemade ice teas brewing at the same time, obsessed with finding the perfect flavours. Travelling around the world, he would incorporate the flavours he’d seen and tasted into his drinks. He then started experimenting with non-alcoholic aperitifs...

One of his latest creations incorporated flavours a little closer to home - bitter oranges that his father used in his marmalade and rosemary his mother grew in the garden - it was a match!

Were the flavours perfect all along or did they speak to flavours he associated with home? He brought it to his tasters to put it to the test. After Chris’ friend finished his second drink, Chris offered to make him a third. ‘I'd love to but I can’t, I’m driving’. ‘I think I tricked him.’ Chris chuckles to JOMO.

That was the day Wilfred’s was created!

Wilfred’s signature Spritz, to be had with tonic water, orange and a sprig of rosemary has your taste buds tingling just at the sight of it. It’s distilled and extracted with natural botanicals, made with zesty bitter orange, aromatic rosemary and just a hint of rhubarb!

How about getting a little Spritzy this Sober October?

Wilfred’s have won the Great Taste Award, Great British Food Award and Silver at the London Spirits Award standing strong against alcoholic brands. Wilfred’s may or may not be coming soon in a Sober October JOMO box near you, which you can get your hands on below.