A year into business, JOMO Club, the UK’s alcohol-free spirit subscription box continue to grow their community of members. Welcoming women and men looking to reduce their alcohol, remove alcohol or have been sober for some time, it is exciting to see this space grow from strength to strength as more people are looking to take care of their health and enjoy their Sunday’s instead of wasting them with a hangover. 

As a women led business, JOMO Club and Founder Gemma Mills has recently joined The Women’s Chapter, a network for high impact women in business!

Joining her first live panel discussion with The Women’s Chapter on the 14th June 2022, Gemma will be talking all things food and beverage and the exciting movement around sober curiosity, mindful drinking and the world of alcohol-free drinks. Alongside Amanda Thomson Founder of Noughty’s Thomson & Scott, Bernadine Tay Founder of Quinteassetial and Sara Roberts Founder of Healthy Nibble is is guaranteed to be a vibrant discussion. 

The Women’s Chapter interviewed Gemma where you can find a few snippets below.

What sets JOMO apart?

We really are the only players in the market doing what we are doing. With the mindful drinking and sober curious movement rapidly growing, we are standing at the forefront alongside the best tasting, highest quality non-alcoholic spirits in the market, to lead the way in normalising not drinking. There are hundreds of great tasting, 0 proof drinks if made properly and given the right care - we want to show how easy that is while focusing on a top notch experience.

What is the concept behind JOMO Club?

We are supporting those who don’t drink at all or want an alternative for when they aren’t drinking. Our community is split between mindful drinkers and those that don’t drink, showing that there is greater demand for alternatives as we focus more on our mental and physical health with a greater focus on productivity and ‘seizing the day’.

What is the vision for JOMO Club? Where next?

We really have just begun. We feel we have achieved a lot in our one year of business, receiving an award for the Best New Business category, being voted the number 1 alcohol-free spirit subscription box by the Independent and showcasing significant growth. Our next year will be focusing on continuing to drive that growth, positioning JOMO Club as thought-leaders, supporting our partners in getting their alcohol-free drinks in front of consumers and doing more office masterclasses and boxes to show the importance and relevance of a mindful drinking mindset in the workplace. There is more to come and we are sure you will be seeing our name a lot more.

As we write this, we listen to Charlotte Tilbury talking to Holly Tucker. She says, “Do what you love in life and do what makes you feel great. When someone does what they love, they excel at it” and we couldn’t agree more.