To understand your relationship with alcohol

As October is in sight, we thought we would set the scene for 2021's Sober October which absolutely anyone can join! All you need is some good spirit, good friends and a damn good alcohol-free cocktail.

Mindful Drinking and sobriety has been growing in line with health and wellness. The pandemic has further triggered changes in alcohol consumption behaviour, with 38% of consumers reducing their consumption since lockdown. 

Sober October is a month without alcohol, 31 days to be exact. Originating in 2014, the aim was to provide support for people living with cancer in association with Macmillan Cancer support. The campaign however became particularly important for people in understanding their personal relationship with alcohol.

One month to assess how it feels without alcohol in your body. Not only that, it is a month to try new things - mix up some amazing alcohol-free drinks and invite everybody to do the same - hey, you could even host a Sober October party?

What to expect when you give up alcohol for a month: 

• A better night's sleep

• More energy

• Understanding your relationship with alcohol.

• Improved concentration

• Reduced anxiety

This Sober October, we wanted to celebrate the month, together. We have invited some of the best brands out there to form the Sober October Box forming our biggest box to date worth over £75! The aim for the box is to inspire you through the entire month - unless you’re a sharer (or really thirsty - we wouldn’t blame you).  

We are encouraging everyone and anyone to get involved. Mindful drinkers, the sober curious, health conscious, mums to be and even those who love a party - lets do it together! 

Although the box will be a surprise until it reaches your door, we can give you a few teasers. We will have not one but TWO bottles of alcohol-free spirit, complementary mixers & garnishes, the cocktail of the month (with our plantable ingredient card), three bonus alcohol-free drinks to explore, savoury & sweet snacks (three) and our members magazine. 

At JOMO Club, we will be donating £1 of every box this month to Macmillan.

It is one to remember and we cannot wait to share it with you all.

If you haven't already got your October Box, you can do so right now with 30% off your first subscription at £26.60 or £38 for your try before you subscribe box. 

Perhaps you would like to gift a box for someone special. Check out our gift options for a 1, 3, 6 or 12 month gift subscription and a gift that keeps on giving.