More Joy To Dry January : Alcohol Free Unboxing
Not only are more people than ever taking on Dry January, but people are looking to cut back or cut out booze all together all year round. Dry January, Sober October, alcohol-free brands and champions have all had a part to play in normalising not drinking. Dry events are still important to give people an excuse to not drink, but they aren’t the only times people are now choosing not to drink. So, this Dry January, we want to inject heaps more Joy into it. We want to see this month as an opportunity, a chance for discovery, a way to connect and align with our goals and to do what we truly want to do.
To kick off the year, we had a jam packed JOMO box full of alcohol free drinks and discoveries. This box took inspiration from Cornwall with a number of excellent Cornish brands who use their landscape to inspire their non-alcoholic drinks.
Thank you to everyone who took the month on with us. Let’s unbox the January box together.
Full Bottle of Wave Length
Ruby Aperitif
For the Aperol, Campari and bittersweet drink lovers, Wave Length’s new branding brings all the excitement before even tasting a single sip! With herbal aromas, zesty bittersweet citrus and subtle spicy notes, Wave Length has been designed for fine food, great company and memorable moments.
Small Bottle of Pentire Adrift
For the gin lovers, Pentire’s botanical alcohol-free spirit takes inspiration from the coast with key coastal ingredients such as rock samphire, sage, lemon citrus and Cornish sea salt.
Dry January Cocktail: Coastal Negroni
Ingredients:
50ml Pentire Adrift
50ml Wave Length Ruby
Squeeze of grapefruit juice - optional
Method:
Add all ingredients to a rocks / short glass over a large ice cube.
Stir until combined.
Add a twist of orange garnish.
Cornish Country Cordials
Mulled Apple Cordial
Founder Sally has a passion for local produce and that is exactly what she uses to make her hand made, small batch cordials. The mulled apple uses apples from the orchard with secret spices to make a gorgeous cordial that can be enjoyed with hot, still or sparkling water, or the way we like to enjoy it, to add some punch to an alcohol-free cocktail.
Cocktail: Spiced Apple Martini
Simple to make and oh so sophisticated. Perfect for dinner parties too to impress your guests.
Ingredients:
50ml Wave Length Ruby
50ml Pentire Adrift
15ml Mulled Apple
Method:
Shake all ingredients over ice until cold.
Strain into a martini glass.
Garnish with a thin slice of apple.
Navas Drinks
Bottle of Tonic & Bottle of Ginger Ale
Navas Drinks use Cornish Spring Water for a clean taste and to ensure your alcohol-free spirits are not overpowered - something that is easy to do with non-alcoholic drinks but also easy to avoid if you know how. Navas’ Original Tonic is wonderfully crisp with heaps of citrus, floral neroli and aromatic bergamot. Crisp and delicious on its own or pair with your favourite non-alcoholic gin or aperitifs. Ginger Ale offers zest and spice pairing well with alcohol-free rums and whiskeys.
Dry January’s Perfect Serve
50ml Wave Length Ruby over ice in a wine glass topped with Navas Tonic. Garnish with a wedge of orange.
Dry January’s JOMO Mule
50ml Wave Length Ruby in a highball glass over ice topped with Navas’ Ginger Ale.
JUKES Sparkling Collection
Can of Rosé
With an apple cider vinegar base, this drink has not only complexity needed in an alcohol free drink but it also has some health benefits with every sip. The aromatic and refreshing Rosé sampled in the JOMO Dry January Box was part of Jukes’ Sparkling Collection. In pre-mixed cans, these become a delicious on the go alcohol-free serve. Whether that be for parties, an evening at a friends or a family Sunday lunch.
Dry January JOMO Cocktail: No Way José
50ml Wave Length chilled in a champagne flute topped with JUKES Sparkling Rosé. Sophisticated and oh so delicious.
Artisan Drinks
Tailor Made Lemonade
Premium, luxury and full of flavour. Artisan Drinks are made to be enjoyed on their own but also create mixers that don’t overpower. For those that find tonic too bitter, this mixer is for you.
Prodigy Chocolate
Chocolate is creamy, indulgent and a little taste of heaven. When I heard about plant-based chocolate, I thought to myself,
Love Corn - Salted
When you are given a bowl of salted corn in a bar with your drinks, you feel like you’ve hit the jackpot. Salty heavenly balls of crunch to complement your drinks! That is why we wanted to replicate the exact same experience in your home. Eat out the packet, pop in a bowl, enjoy however you wish, whenever you wish.
As always, we included the JOMO 20 page members magazine which included real life journey’s, recipes Dry January tips and interviews to get to know the brands in the box that little bit better. Artisan brands that have poured their heart and soul into what they do. We also included a pack of garnishes to take your at home drinks to that next level.