You’ve heard me banging the apple cider vinegar drum time and time again. It adds fantastic depth to your alcohol-free cocktail and ACV is so good for you.

I add ACV into my day, one way or another. Whether that be in my breakfast, on my salads or in my drinks.

So, today and in this months’ Sober October Box box we are bring you Jukes. The perfect celebratory drink. We speak with the Jukes team about what we have in front of us today and how best to enjoy.

Q: Thank you for being a part of the Sober October JOMO Box. Can we start by talking through what is in front of us today? Today, we present Jukes Sparkling Pinot Noir, a bright, uplifting and refreshing drink. Jukes Sparkling Pinot Noir draws its perfume and refined flavours from English Pinot Noir grape skins gently macerated in organic apple cider vinegar. The result is a pale pink colour, delicate Pinot Noir themes of red cherry and raspberry on the palate, and a long, dry finish enlivened with energetic bubbles. A little bit about its story: Jukes Sparkling Pinot Noir was designed for those who care about their bodies as much as they do about our planet. Matthew’s idea was to recycle top-quality Pinot Noir grape skins from renowned English wineries and make them into an elegant, sustainable, alcohol-free, sparkling rosé drink. The Jukes team collected tonnes of top-quality grape skins destined to be thrown away. Instead, we gave them a second life.

Q: Why did you decide to use apple cider vinegar as the base of your drinks? ACV has extraordinary properties. Our vinegar is beautifully perfumed and extremely gentle, and it slowly draws out the perfume, flavour and colour from the fruit, vegetables, herbs, spices and flowers we use to make our Jukes drinks. In the case of Jukes Sparkling Pinot Noir it faithfully captures the elegance and delicacy of the first-class Pinot Noir grape skins we source from the best wineries in the Southeast of England.

Q: What is the best way to enjoy Jukes and in what setting? At Jukes Cordialities, we take pride in offering a delightful range of flavours that can be savoured anytime, making them incredibly versatile for a wide array of occasions. Whether you find yourself at home, heading to the office, or unwinding after a long day at work. Our product lineup includes ready-to-drink options and tasting boxes that require dilution with chilled still, sparkling, or tonic water, allowing you to customise your drink perfectly.

Jukes 1 as your morning drink - Its crisp and lively taste gently awakens the palate, providing a refreshing start to the day. Not only does it invigorate the senses, but the antioxidants in Jukes 1 can also help kickstart metabolism and set a positive tone for the day ahead.

Jukes 8 as your mid-day break - If you need a post-workout refresher or a reviving break, drink a Jukes 8. Packed with revitalising nutrients and boasting an invigorating taste, this is your new go-to.

Jukes 6, when it’s time to enhance your culinary adventures - Jukes 6 steps in as the perfect accompaniment. Its complex flavour profile, carefully crafted to perfection, pairs harmoniously with a huge range of cuisines. Whether you’re dining at home, indulging in a restaurant experience, or enjoying a casual gathering with friends, Jukes 6 adds an element of sophistication to your meal. We can proudly say that you can find Jukes served at over 20 Michelin-starred restaurants in London, a testament to its exceptional quality and appeal.

Q: Your drinks are also low in calories and low in sugar. Why was this important when you created Jukes and how hard is it to achieve this while maintaining flavour? Health and wellbeing are crucial pillars of our modern-day lives, and as so many alcohol-free drinks are so sweet and calorific, I always wanted to steer clear of these pitfalls. Firstly, they fill you up; secondly, they are not good for you; and thirdly, they do not pair well with food. I created Jukes drinks to fit into all aspects of our lives, especially around eating and drinking so they would always be bone dry, complex, clean and bright and with that, the low calories were certain to follow.

Q: Since your launch, have you seen a change in mindsets and behaviours? If yes, in what way? Since our launch, we have seen a notable change in behaviours among our customers. Many individuals have shared their experiences through reviews, highlighting a significant shift in their approach to alcohol consumption.

One common theme we’ve observed is that a growing number of people are actively seeking alternatives to traditional alcoholic beverages and have expressed immense satisfaction in discovering Jukes. They are choosing to cut back on alcohol for various reasons, including health and wellness goals, a desire for a more balanced lifestyle, or to explore new and sophisticated alcohol-free options.

Q: Are there any benefits of drinking Jukes given the apple cider vinegar? Our apple cider vinegar is organic and is made from the finest organic apples from local farms in Milan, Italy. Every Jukes drink contains the daily recommended amount of apple cider vinegar, making it an easy and convenient way to enjoy the many health benefits of this extraordinary natural remedy. Drinking ACV daily can help regulate blood sugar levels, promote healthy digestion and boost weight loss.

Q: What one tip, piece of advice or leaving comment do you want to leave for our members for Sober October? Use Sober October to explore new activities, connect with like-minded individuals and the joys of a sober lifestyle.