Jomo Club

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A Fiesta for your tastebuds

A tropical blend of botanicals, spices, citrus and a golden Inca berry for the zesty lovers and a spicy blend with ginger, kola nut spices and pineapple for the fiery ones. 

Are you ordering one right now? I told you the ingredients would do wonders for your tastebud imagination. Don’t worry, we’ll wait while you do..

So, why did this Colombian inspired delight come into our lives? Well - it was out of frustration. Founder Ellie Webb was dancing with friends during Dry January a few years ago and realised there really were no alcohol alternatives other than cola and high sugar options. 

This inspired Ellie to bring together the flavours from home and create Caleño! 

Not only did Ellie want to bring the flavours into the bottle but she wanted to bring Colombia onto the bottle and everything that surrounds it too! Bringing the Latin free-spirit she had grown up with, Ellie wanted Caleño to be about making ‘not drinking’ fun for everyone. With a happy childhood experimenting with tropical drink concoctions, family get-togethers in the UK would be much the same, filled with music, dancing and laughter.

A trip back to Colombia ended up providing all the inspiration Ellie needed to create her very own joyful non-alcoholic spirit.

Caleño are out there to inspire and as quoted by Ellie herself ‘inspiring people to seize the day (and the night!), because when you’re not drinking, there are no restrictions. You can still have an amazing time, do all the things you want and feel incredible the next day. We’re a non-alcoholic free-spirit so we make up our own rules’. 

Ellie also shared her thoughts on the non-alcoholic market and how when she launched in 2017 there were no decent alcohol-free options available, however now there are hundreds! None of the main UK retailers had a dedicated bay for no and low, however this has changed - same for restaurants and bars.

We know that restaurants and retailers are starting to listen and we are excited to see the changes over the coming year.

Caleño brought the spirit in JOMO Club’s Colombian inspired August Box. You can read all about it here. Caleño can also now be purchased in Sainsbury’s or directly through Caleño’s website.